Our challenge was to increase the adoption of Upwork within the organizations of our top enterprise accounts. The solution? The Upwork Experience — a mobile pop-up experience that traveled directly to our client's offices where employees could grab a coffee, play games, learn about Upwork, and meet real freelancers who could help with their projects.
Project Overview & Teaser Video
![](https://cdn.myportfolio.com/d9d58a4f-647d-4623-8a07-937307a5e697/6d762f62-cdcf-478e-aa9d-4ea6c6c29892_rw_1920.jpg?h=fa78381bcd767767c64b5a13efc5f07c)
![](https://cdn.myportfolio.com/d9d58a4f-647d-4623-8a07-937307a5e697/023371b7-6499-47ad-8931-43d5a4bad2fc_rw_1920.jpg?h=29e22591d287e017274583037e791144)
![](https://cdn.myportfolio.com/d9d58a4f-647d-4623-8a07-937307a5e697/43c97b35-77ae-4fc8-9afd-96e2de6bcca8_rw_1920.jpg?h=44e2f8189ee06440e09d8d9ecff60237)
![](https://cdn.myportfolio.com/d9d58a4f-647d-4623-8a07-937307a5e697/67a19dff-b0d3-41ca-8b35-a0f08f37a537_rw_1920.jpg?h=fed8de85cd2504e55cf3a6519a42d065)
The Upwork Experience was later updated to match the new Upwork brand refresh.
Project Scope:
User Research
Design Strategy
Environmental Design
Experience Design
Video Production
Executive Creative Director: Jonathan Cofer
Graphic Design: Grace Kim & Ju Kim
Video: Harry Yu
Trailer Fabrication: OutCold Agency