Our challenge was to increase the adoption of Upwork within the organizations of our top enterprise accounts. The solution? The Upwork Experience — a mobile pop-up experience that traveled directly to our client's offices where employees could grab a coffee, play games, learn about Upwork, and meet real freelancers who could help with their projects.
Executive Creative Director: Jonathan Cofer
Graphic Design: Grace Kim & Ju Kim
Video: Harry Yu
Trailer Fabrication: OutCold Agency