Our challenge was to increase adoption of Upwork within the organizations of our top enterprise accounts. The solution? The Upwork Experience — a mobile pop-up experience that traveled directly to the offices of our clients where employees could grab coffee, play games, learn about Upwork, and meet real freelancers who could help with their projects.

Project Overview & Teaser Video

The Upwork Experience was later updated to match the new Upwork brand refresh.

Project Scope:
User Research
Design Strategy
Environmental Design
Experience Design
Video Production

Executive Creative Director: Jonathan Cofer
Graphic Design: Grace Kim & Ju Kim
Video: Harry Yu
Trailer Fabrication: OutCold Agency
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