Our challenge was to increase the adoption of Upwork within the organizations of our top enterprise accounts. The solution? The Upwork Experience — a mobile pop-up experience that traveled directly to our client's offices where employees could grab a coffee, play games, learn about Upwork, and meet real freelancers who could help with their projects.

Project Overview & Teaser Video

The Upwork Experience was later updated to match the new Upwork brand refresh.

Project Scope:
User Research
Design Strategy
Environmental Design
Experience Design
Video Production

Executive Creative Director: Jonathan Cofer
Graphic Design: Grace Kim & Ju Kim
Video: Harry Yu
Trailer Fabrication: OutCold Agency
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