Concept A: Love Your Job
Brand Manifesto
When you love your job, everything changes.
Suddenly, you feel like there’s nothing you can’t do.
Your whole life feels richer, brighter, more hopeful.
You’re ready to conquer the world when you wake up in the morning.
And you feel content going to bed every night.
You start dreaming of a better future.
Full of hope and optimism.
Joy and meaning.
Of course, there will be hard times.
And there will be days when nothing seems to be going right.
But when you love your job, it’s worth it.
At Glassdoor, we believe love shouldn’t just be for the romantics and the poets.
Love should be how we feel about work, too.
Love is what turns a co-worker into a close ally.
A boss into a trusted leader.
And a team into a tribe.
Love is when you go to work and feel valued
Not just for what you do, but for who you are.
And when every day gives you the opportunity
To learn, to improve, and to grow.
When you find a job you really love,
you’ll never settle for anything less again.
Because loving your work changes you.
And it can change the world.
Glassdoor: Love your job
Concept B: Truth Empowers
Brand Manifesto
Truth.
People hide it.
Fight for it.
Dedicate their lives seeking it.
And sacrifice everything for it.
It can sometimes be hard to find.
And it can be even harder to hear.
But now, more than ever, it’s worth defending.
Because it empowers us...
To make the right decisions for our lives.
To hold those with authority accountable.
And to make the world a fairer place for everyone.
At Glassdoor, we believe truth can transform our work lives as well.
It can help you find a company that values you – not just for what you do, but for who you are.
To have a voice – that levels the playing field between you and employers.
And ensures you are paid fairly – regardless of your gender, race, a disability, or age.
Knowing the truth changes you.
And it can change the world too.
Glassdoor.
